How To Maximize Video Marketing For Your Business
As far as generating sales and clicks are concerned, video marketing remains king.
There is no way around the numbers. The following statistics are reported by Social Media Today:
- 72% of consumers prefer to learn about new products or services by watching a video.
- More than 78% of consumers watch online video at least once per week, and 55% do so daily.
- Ninety-five percent of a video’s message is retained after it is watched.
- Businesses that post videos on social media keep 93% of their new customers.
- Businesses that implement video marketing experience 49% faster growth than those that do not.
Hope you find these statistics as impressive as I do. Producing video has never been easier or more affordable. Here are 5 video marketing strategies to help your business grow.
The 5 types of video marketing we will be looking at are:
- Product and Service Demo Videos
- Testimonial Videos
- Brand Story Videos
- Frequently Asked Question Videos
- Personalized Sales Videos
#1: Product and Service Demo Videos
Buying any product or service requires the user to comprehend how it works and how it will benefit them. As I’m sure you feel the same way, I don’t think I need to explain why. When you don’t understand the significance of a product or how it can benefit you, you won’t spend your money on it.
That is why demo videos are an integral part of any video marketing strategy. A product demo video is quite straightforward, but here’s what you should keep in mind:
- Include a video demonstration if the product requires assembly
- Discuss the product’s most common applications
- If there are alternative uses, include them as well
- Consider including instructions on how to clean or care for the product
The rules change a bit if you sell a service. Here are the things you should include:
- What the service is all about
- An outline of what is included in the service
- A walkthrough of the service so potential clients can know what to expect
A demo video should be placed as close as possible to the point of sale. Your blog, your social media pages, and a dedicated landing page would be good places to include them as well.
#2: Testimonial Videos
Every industry relies on customer reviews, but a testimonial can carry more weight than an ordinary review.
The information in testimonials is usually more detailed than the information in reviews. They allow you to emphasize the specific features you provided to a client, as well as how the product benefited them. Also, you can ask your customers to talk about their experience with your company, such as tech support and customer service.
Essentially, testimonial videos give potential leads a real-life look at what real customers are saying about your company. Thus, they can help you overcome many buyer objections, allowing you to close more sales.
#3: Brand Story Videos
What is the story behind your brand? Customers today are looking for brands they can identify with. By sharing a customer-centric brand story, you can enable them to visualize how you can help them.
This means you are not simply telling your origin story, but also telling the story of the customer’s journey in a compelling and interesting way. As a result, this marketing method has been increasingly popular.
As you create a brand story video, your job is to make your customer, or the person watching the video, the hero of the story. In order to do that, you’ll need to:
- Identify the most commonly encountered problems you solve
- Develop a narrative to depict how your product or service resolves the problem
- If you’re presenting a success story, help the viewers see themselves in it
This type of video could also be viewed as a pre-testimonial, which is a fictional version of what a customer could experience if they purchased your product or used your service.
#4: Frequently Asked Questions Videos
We’re all familiar with FAQs, right? It is the section of every website where the most common questions of customers are answered. Today, voice search questions are also a great way to improve your search engine optimization since they complement each other like milk and cookies.
A FAQ video doesn’t necessarily need to address all questions at once. Rather than doing a series of long videos, you might consider doing short videos that answer one or more related questions in an entertaining way.
With this type of video, you could do a whiteboard video or even an animated video to illustrate the answer to your FAQs. Videos that provide information can also be entertaining.
#5: Personalized Sales Videos
This last strategy won’t work for every company, but it is a great way to pique the interest of potential customers. Instead of sending generic videos to your leads, you can make your videos personalized.
A personalized sales video should:
- Address the prospect by his or her name.
- Explain how your product or service can help them.
A prospect might have doubts about buying your product or using your service, so provide information to help them overcome the doubts.
You don’t need an expensive production value for this type of video. The prospect should feel like you or your salesperson is directly speaking to them, providing valuable information that helps them understand the benefits of doing business with you.
A personalized sales video shows that you care deeply about your customers. The prospect will feel confident that you will provide excellent customer service once they become your client if you create a personalized video before they become your customer.
No one can deny that video marketing is here to stay. Video production does not have to be expensive, and once you create a video, you can post it anywhere you post content online, such as your website, blog, and social media pages.
These methods can be combined with video technology, including 360° videos, virtual reality, or live video. Your video content should always focus on creating the type of video content that will most likely convert leads into paying customers. Adding video to your digital marketing strategy is a smart choice given how it can increase leads, boost conversions and build trust with customers.
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Digital Marketing
04.03.2020
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Video Marketing
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