UI vs UX – Customer Experience

UI vs UX – DEFINITIONS

Where does the humble interface match inside the trendy industry terminology? We believe this is the wrong strategy. What we see is just as important as data architecture and business objectives.

Customer experience is a high level category with UX being part of it, whilst UI being a part of the UX process. The diagram below shows the relation between these elements. To create a great solution, you need to look after every little detail with great precision.

UI or User Interface is the visual representation of a digital product.

Its apparent use cases are apps and websites. UI is the connection between the user and the performance of a product. It helps to achieve the desired outcome by means of a string of human-machine interactions. It’s a series of text, text, shapes, graphics, and photographs combined in a means that allows for a fluid, organic interaction.

An interface is a mix of grid, layout, typography, colors, cartoons, and microinteractions. In other words, UI is that we experience – largely with our eyes. UX defined information architecture is a blueprint for UI’s refined final look.

A UI designer is responsible for the final look & feel of the product. The job is to specify its own distinctive style and make it fit the target market. That visual representation should be readable, readable, and devoid of any unnecessary, distracting elements.

UX or User Experience defines and research how easy it is to use the item. With digital goods, that usually means that the interface, navigation patterns, and communications. The goal of UX is to allow the largest possible group of consumers the capacity to understand and use a product. If the role of a UI designer is the look & feel, the part of a UX designer is defining how it will function.

UI is a part of User Experience because readability and looks will also be influencing the ease of use and form our feelings towards a commodity. This publication covers the most fundamental UX fundamentals but focuses heavily on the UI standpoint of style.

CX or Customer Experience is often confused as being another name for UX. The truth is that CX is a top-level process that defines not only how your product works, but how your entire company operates.

The CX process is the UX of your product, but also your branding, marketing, or friendly customer support on the hotline.

You can design Customer Experience by defining clear, consistent rules for your entire brand. Those rules apply to all the real-world experiences, as well as UX and UI. They even influence the way you write your copy.

A good example is one of the popular fitness apps. They changed the boring “save your workout” message to an “I’m awesome” button.

Customer engagement went up.

All of those elements combine for a consistent, coherent vision with which our potential customer can quickly identify.

In the last few years, many of the UX designers started calling themselves Product Designers instead. The term merges most UX competences with UI and basic research, allowing you to solve

a wide range of potential problems.

This new naming convention comes from the fact that UX designer, as a title, doesn’t show which skills the person has. UX designers are often product owners, researchers, wireframe makers, or all of those combined.

A product designer can help with both the business processes, choosing the right building approach, and final interface designs. It’s often the most versatile person in the company that can guide the rest of the team, including the developers.

Some say Product Design is User Experience design 2.0.

Our UI design experts lead the way in interface design development, creating websites and applications that are visually appealing, seamless, and intuitive to use, putting users first.

User Interface design is what gives a user the first impression of your site or app. That very initial visual perception can be critical to spark likeability. The more engaged the user becomes, the more important becomes usability. Both these aspects shape the UI design experience and tell the story of your brand and product. We design user experiences that effectively ensure your digital solution becomes a lovable product. Our goal is to make your user’s life as simple and pleasant as possible.

Our UI design team specializes in creating beautiful and functional interface designs for various digital solutions. Our extensive experience ranges from corporate and campaign websites to apps to intranets, dashboard visualizations, and complex enterprise solutions. We believe that creativity and visual design is as important as smart information architecture and interaction design that altogether create a smooth and coherent user experience. Combining user insights, UX best practice, strategic approach to IA and branding we craft simple, effective, intuitive and delightful interface design solutions that fit the product and brand purpose and meet your users’ needs. CONTACT US TODAY